Services
As Sherlock Holmes said, “It is a capital mistake to theorize before one has data.” Gathering the appropriate data for your brand's strategy may involve a combination of these approaches, or a customized test that we will design together.
1
Surveys & Questionnaires
Reach your target market with interactive, user-friendly, custom surveys for feedback on your brand offerings. Data can be collected via weblink, in-person interview, or through mail. Audiences can be filtered for demographics and lifestyle characteristics to suit your brand's particular segment.
2
Customer Personas
Better understand the needs, wants, and personalities of market segments within your customer base, both consumer and commercial. This highly visual summary report describing consumers’ demographic and psychographic qualities will aid your strategic efforts going forward. Useful for brainstorming new directions across your enterprise, these personas bring life to your team's discussions and preparations as your customer becomes more visible in the boardroom.
3
Product & Concept Testing
Learn how your customers perceive new brand directions before making costly investments that will be difficult to adjust. Agile and efficient, these quick-turn tests collect critical insights to set you up for a successful next launch. My concept tests can be collected online or in-person depending on your needs.
4
Market Research Consulting
Do you have data on hand but unsure how to capitalize on it? Unpack those reports and syndicated research with data consulting. Translate those facts and files into actionable steps for improved decision-making and brand performance.
5
Small Group Interviews & Focus Groups
Gather rich, qualitative insight on topics of interest to your organization through moderated roundtable discussions. Explore broader topics and gauge non-verbal feedback in a controlled setting. Discussions are preferably conducted in person, but they can also be moderated online.
6
Usability Testing
Explore how your website, app, or other platform is experienced by your target market through online testing. Learn what captures your visitors' attention, what is going unnoticed, and what perceptions they have about your organization.
7
Logo & Name Studies
How do your customers interpret your brand personality through your logo marks and product family names? What associations are you fostering, and how are those impacting sales? These online tests are brief and effectual, garnering feedback that may have been missed in your earlier creative processes.
