About
Skilled Consumer Insights Researcher and Designer for 20 years
I earned my bachelor's degree in Industrial Design from Georgia Tech, giving me perspective and exposure to engineering processes many creative types lack.
Initially I worked at an architectural design firm where I laid out retail interiors to maximize shopper engagement and product display. Later, I leveraged that retail design context at a brand agency where I developed the strategic insights arm of the company. In this function I traveled all over the country to collect data for our clients, conducting research in store and online with consumers, sales associates, and suppliers in order to help my accounts make greater impact with their brand.
From there I joined Serta Simmons Bedding as the Director of Innovation. There I was responsible for understanding the nuances of product development in order to identify opportunities to optimize and innovate new solutions. An innovation is only meaningful if you can also design how to operationalize it for the company.
My experience comes together in the work I do today, combining my design training with observant empathy for the consumer. I understand firsthand the unique opportunities and challenges of various industries, and I consult my clients on how best to learn about their customer and meet their needs.