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Industrial designer specializing in consumer insights

Meaningful observations for smart brand decisions.

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Hi, I'm Betsy,
a product designer turned market researcher.

My experience in the corporate world as an industrial designer creating brand-centric solutions makes me uniquely equipped to observe and collect consumer insights for my clients today.

What Can I Do For You?

Allow me to create an approach for your specific needs after we talk.

For now, here's a little information about my frequent services:

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Surveys & Questionnaires

Reach your target market with interactive, user-friendly, custom surveys for feedback on your brand offerings. Audiences can be filtered for specific demographic traits and lifestyle characteristics to suit your company's particular segment. Analysis turned around quickly for actionable results.

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Customer Personas

Better understand the needs, wants, and personalities of market segments within your customer base, both consumer and commercial. This highly visual summary report describing consumers’ demographic and psychographic qualities will aid your strategic efforts going forward.

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Product & Concept Testing

Learn how your customers perceive new brand directions you are considering before making costly investments that will be difficult to adjust. Agile and efficient, these interviews collect critical insights to set you up for a successful next launch.

Not sure what you need? Let's talk. I will suggest an approach tailored to your business questions.

Testimonials

Trusted by Companies and Individuals
Throughout the Country

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